The majestic grandur of Lâ€™Avenir is hard to put into words. In one sense, itâ€™s â€śjustâ€ť synth pop, but where as that eponym might suggest banal, and vapid qualities, what Lâ€™Avenir is doing is conjuring up images of eternalness. Thereâ€™s a truly ritual sensibility to these slow moving, glacial songs. The hooks are there, one listen and you will find yourself humming them while doing the dishes, but thereâ€™s something deeper at work.
Lâ€™Avenir offers comfort. An enveloping sense of calm. A focus of will. Letâ€™s call it Hypno-pop.